Google’s URL shortening service is shutting down Google’s URL shortening service is shutting down. New users won’t be able to use the service after April 13th but existing users will be able to create short links on the console until March 30, 2019. That means if you are already using this google service then you will be able to view your analytics data and download your short link information in csv format for up to one year. But not to worry because when google will discontinue Previously created links will continue to redirect to their intended destination. That means our links are safe. Google launched the URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Google recommends us to use Firebase Dynamic Links FDL (Google is focusing on it) or check out popular services like Bitly and as an alternative. 

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